WHY PLUG US INTO YOUR BUSINESS
Strategic, Fractional, and Fully Invested
At The Weids Marketing, we step in as your fractional marketing leadership team - bringing the strategy, structure, and momentum your business needs, without the overhead of building it in-house. Founded by senior marketers who’ve sat on both sides of the table, we exist to help enterprise brands get out of the weeds and into scalable, commercially driven campaigns. We're not here to play agency. We plug into your team, build clarity, and make sure the execution actually gets done. Strategy with sleeves rolled up.
BRANDS WE'VE SHARED OUR MAGIC WITH
YOU ARE AN
ENTERPRISE LEADER THINKING
"We need someone to take ownership of the marketing - not just another agency delivering assets"
Time and money go towards tactics that don't deliver results.
"Our in-house team is capable but lacks direction"
Your marketing feels random, scattered, and lacks a cohesive strategy.
"We’re at a critical growth stage, and our marketing isn’t keeping up"
Without a clear vision big wins fall through the cracks.
YOUR TEAM'S MISSING PIECE
Senior Expertise, Zero Guesswork
​
You’re not training us up - we hit the ground running. With cross-industry experience and enterprise know-how, we know what works (and what’s a waste of time).
Strategy That Drives Execution
​
We don’t hand over a pretty deck and disappear. We build strategy designed to move, and stay to make sure it does.
Plug-In Team Integration
​
We work with your internal team, not around them. Seamless onboarding, aligned systems, and real-time collaboration—no silos, no wasted motion.
Capability That Scales with You​
​
We don’t just do the work—we lift the bar. By embedding processes, upskilling your team, and leading with clarity, we help your internal talent grow with the business..
.jpg)
IMAGINE THIS INSTEAD:
-
A clear, actionable marketing roadmap aligned to business goals with an agile approach.
-
A dedicated strategic leader working directly with your internal team, so they can grow with your business.
-
No more stalled decisions or siloed execution.
-
Full visibility into performance, with expert recommendations to improve.
-
Campaigns that finally get results and a team that knows exactly what to do next.
-
Increase in team retention with solid career progression.
WHO IT'S FOR
THIS SERVICE IS FOR ENTERPRISE-LEVEL BUSINESSES WHO:
Can handle the execution in-house with a marketing specialist
Are at a key growth stage and need clarity, structure, and leadership
Want real-time visibility and results without the overhead of a full-time CMO
Not for businesses looking for outsourced execution, or those without a team to support the delivery of campaigns.
WHAT WE PROVIDE
01
PLUG-IN ONBOARDING SPRINT
We start with a strategy workshop and deliver a tailored roadmap to set direction and drive momentum from day one.
02
WEEKLY WIP MEETINGS
Fast-paced 30-minute calls designed to keep things moving, align priorities, and resolve blockers before they stall progress.
03
CAMPAIGN OVERSIGHT
We provide senior-level eyes on execution — from feedback and approvals to guiding your team through key campaign decisions.
04
MONTHLY MARKETING MEETING
A strategic deep-dive with leadership to review performance, align on priorities, and adjust direction where needed. We present clear insights, action items, and KPIs that actually mean something.
05
TALENT ENABLEMENT THAT STICKS
Beyond fast responses, we provide ongoing support that helps your marketing team grow in capability, confidence, and contribution — reducing churn and driving long-term impact.
THE PLUG-IN MARKETING MANAGER
MIN 3 MONTH RETAINER
Includes 1 day/week (approx. 4 days/month)
Ideal for businesses that need senior strategic leadership to oversee their marketing function, mentor internal teams, and ensure aligned execution—without bringing on a full-time hire.
Includes:
-
Weekly WIP meetings
-
Campaign oversight + approvals
-
Team mentoring and office hours
-
Monthly reporting + performance reviews
​
💡 Comparable to a senior marketing hire at $160K+ per year - with greater flexibility, no onboarding delay, and immediate impact.
​
$4,500 + gst per month.
IN-HOUSE OR OUTSOURCE…
Hiring a Full-Time Marketing Leader
-
Expensive
-
Long onboarding
-
Hard to scale
-
Locked into salary + overhead
-
Risk of mismatch with no flexibility
Working with an Agency:
-
Execution-heavy
-
Strategy-light
-
No true internal visibility
-
Doesn’t mentor or grow your internal team
​
The Plug-In Marketing Manager
-
Strategic
-
Embedded leadership
-
Flexible
-
Low-risk commitment
-
Empowers and elevates your in-house team
-
Aligned to business goals from Day 1
-
Agile approach
.jpg)
Meet Our Founder, and Senior Plug-In Marketing Manager.
Kate is a results-focused, no-nonsense marketing leader with a proven track record of transforming marketing teams into aligned, results-driven powerhouses.
She brings deep industry expertise, strategic clarity, and operational precision to every engagement - without fluff, filler, or ego.
Her leadership is collaborative and empowering, helping enterprise leaders step out of the weeds and into their zone of genius - while ensuring the marketing engine runs smoothly behind the scenes.