A Plug-In Marketing Manager is a high-level strategic partner who integrates directly into your business to oversee marketing efforts, guide your team, and drive growth. Unlike hiring a full-time marketing manager, this model gives you expert insights and strategy without the full-time cost.

The Plug-In model gives you the expertise of a senior marketing manager, but you only pay for the time and strategy you need. We work with your existing team (like an intern, coordinator, or OBM) to execute the plan, so you get comprehensive guidance and oversight at a lower cost than hiring a full-time senior-level manager.

Your in-house team handles the day-to-day execution. The Plug-In Manager focuses on the bigger picture: strategy, planning, and ongoing direction. We provide guidance, feedback, and optimisation tips, ensuring your team’s efforts align with your marketing goals.

We kick off with a comprehensive audit and strategic planning session. Together, we map out your business goals, marketing objectives, and a roadmap for the next 90 days. After onboarding, you’ll have a solid 12-month strategy or tailored campaign plan to follow.

The level of support depends on your selected package. All packages include monthly check-ins and email support. Higher-tier packages add more frequent strategy calls, customised performance dashboards, and direct content guidance.

This model is perfect for businesses ready to elevate their marketing but not quite ready for a full-time, senior-level manager. It works especially well for companies with some in-house resources (like a coordinator, intern or OBM) who need direction, strategy, and high-level oversight.

Our Plug-In services start at $500 per month, and we offer several packages based on your business needs. The initial strategy setup, ranging from $1,500 for campaign-specific work to $3,500 for a comprehensive 12-month strategy, is separate from the ongoing Plug-In support. We can discuss the best fit for your goals on an initial call!

If additional content support is needed, our Premium and Full-Service packages include options for content creation and more hands-on guidance. We’ll review your specific needs and offer recommendations for the best package or additional resources

Yes! We can either integrate with the project management and reporting tools you’re already using, or we can introduce you to ClickUp to keep things organised. We aim to make collaboration smooth and efficient, so you can get the most out of your team’s efforts.

Most clients see the best results with a minimum 6- to 12-month engagement, allowing time to fully implement and optimise strategic initiatives. However, our approach is flexible, and we’re happy to tailor services based on your goals.

The free consultation is a no-pressure, 30-minute session where we discuss your business goals, current marketing challenges, and where you’d like to see growth. This call is designed to uncover whether the Plug-In Marketing Manager model aligns with your needs. We’ll cover potential strategies, outline how our process works, and answer any questions you have about what to expect. By the end, you’ll have a clear sense of whether this approach is the right fit—and if so, the best way to get started!

Our Plug-In Marketing Manager service works best for businesses that are growth-oriented but don’t have a senior marketing strategist in-house. We typically work with small-to-medium-sized companies, multi-figure startups, and companies with an in-house team needing expert guidance to get results. Our clients are ready to move beyond trial-and-error tactics and implement a clear, data-driven marketing strategy.

What sets us apart is our "plug-in" model, which provides you with the expertise of a senior-level marketing strategist—without adding a full-time hire to your team. We dive deep into your business and guide your existing team, ensuring seamless integration. This approach combines a proven 90-day plan, custom strategies tailored to your goals, and constant support. It’s a cost-effective way to get high-impact results, while letting your in-house team shine.

Yes! Through our premium Plug-In Marketing Manager service, your team gets access to The Ranch, our exclusive monthly membership program. This membership includes ongoing training, marketing workshops, and resources designed to upskill your team and keep them in the know with the latest marketing trends and best practices. It’s a built-in development opportunity that keeps your team sharp and capable.

The Plug-In model is a perfect fit for teams without a dedicated in-house marketing leader. I provide strategic guidance, support, and upskilling tailored to your team’s needs. They’ll gain hands-on experience and learn to implement and manage high-impact marketing strategies confidently. Plus, they’ll have a senior strategist they can rely on, without the cost of a full-time hire, giving them the direction and leadership they need to thrive and grow.